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DIGITALDESIGN2025

Third Lane Consulting

Identity and website for a strategy consultancy

Services
Brand Identity · Web Design · Development
Client
Third Lane Consulting
Third Lane Consulting homepage — “Strategic Intelligence for Modern Brands.” set very large in white on near-black.

The promise is clarity,so the design argumentis subtraction.

Third Lane helps organisations simplify complexity. A site full of gradients and stock photography would have contradicted the pitch on sight.

The answer is near-black, a single typeface working across four weights, and headlines set large enough that they carry the page on their own. Colour appears once, as an accent, and never as decoration.

Client
Third Lane Consulting
Discipline
Digital · Design
Scope
Identity, website
Year
2025
The Third Lane Consulting homepage in full.
thirdlaneconsulting.com

System

Six services, one grid, no exceptions.

Brand strategy, growth, positioning, business intelligence, digital transformation, partnership — six offers that had to be scannable in one pass and readable in detail.

Each sits in the same card, on the same rule, with the same amount of room. Consistency is the point: the structure is the evidence that the thinking is structured.

Third Lane services section, laid out on a strict grid.
The Third Lane homepage on a phone.
Third Lane Consulting letterhead, showing the wordmark and rule system applied to stationery.
The identity applied to stationery — the same rule, off screen.

Credits

Identity
OLAF Studio
Design
OLAF Studio
Development
OLAF Studio

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